Once the commercial partner with whom you decide to approach the various international markets has been selected, it is essential to involve them in implementing commercial strategies to promote growth. This process involves the definition of a marketing plan that helps the company grow in the various markets, trying to convert as many "leads" into customers. To do this, the company should always be close to partners in the various markets, supporting them through visits to customers, training, organization of seminars, continuous monitoring of results and the pursuit of the commercial strategy.